2021
Description
We started shooting the first videos in three.
2022
Description
We launched Uhumdrum and started taking it more seriously.
2023-2025
Description
We are scaling like crazy and pushing the boundaries of creative marketing.
Hymn to the SIT PORT
"SIT Port is the epicenter for people who don't just want to talk, but actually want to do something. It helped me connect with other creatives and startups that are addressing similar issues. As a result, we gathered a lot of useful contacts and received valuable feedback. If you want to grow, network, and get among people who have drive, this is the place you want to be."
What made you think of starting a business in this field? What brought you to it?
It all started when we noticed how many companies do marketing in a terribly boring way – dull ads that no one wants to see. We wanted to do something that would be fun for people. We started experimenting with content, humor, interactivity, and boom – it started working. Gradually, it became a brand that helps companies communicate differently. So it’s actually a combination of coincidence, audacity, and the fact that we just didn’t enjoy looking at boring campaigns.
Share the biggest mistake you've made in your business. And what did you take away from it?
Once we took on a huge project for a friend, where the conditions were not well established - nothing. Everything was extremely uncertain, which led to us ultimately doing 10 times as much work for the same money and as a bonus - losing a friend. Total fail. Since then we have clear rules, deadlines, and no more "it will somehow get done." Lesson learned.
What was the hardest part at the beginning? What was the biggest challenge when starting up?
Convincing the first clients that we are not just a bunch of guys playing with a camera. The beginnings were punk – we made videos almost for free, just to show that we can do it. And we also had to learn to say "no" to projects that weren't worth it. That was harder than we expected.
What are your business plans for the future? What is your goal?
We don't want to be just an agency; we want to create our own projects that redefine how marketing is done. We experiment with AI, test new formats, and aim to expand internationally. The main goal? To show companies that marketing can be fun and that authenticity sells.
The best feeling I had was when…?
The moment you realize that your work really makes a difference is the best.