SIT Port ikona,SIT Port icon

Coworker

Here Kapic SIT Port Community, SIT Port Community
Here Kapic SIT Port Community, SIT Port Community

Tady Kapic

Co-founder

Uhumdrum

We are preparing companies for fun and effective communication.

2021

Description

We started shooting the first videos in three.

2022

Description

We launched Uhumdrum and started taking it more seriously.

2023-2025

Description

We are scaling like crazy and pushing the boundaries of creative marketing.

Hymn to the SIT PORT

"SIT Port is the epicenter for people who don't just want to talk, but actually want to do something. It helped me connect with other creatives and startups that are addressing similar issues. As a result, we gathered a lot of useful contacts and received valuable feedback. If you want to grow, network, and get among people who have drive, this is the place you want to be."

Jak tě napadlo podnikat v tomto oboru? Co tě k tomu přivedlo?

It all started when we noticed how many companies do marketing in a terribly boring way – dull ads that no one wants to see. We wanted to do something that would be fun for people. We started experimenting with content, humor, interactivity, and boom – it started working. Gradually, it became a brand that helps companies communicate differently. So it’s actually a combination of coincidence, audacity, and the fact that we just didn’t enjoy looking at boring campaigns.

Poděl se o největší přešlap, který se ti v podnikání stal. A co sis z toho odnesl?

Once we took on a huge project for a friend, where the conditions were not well established - nothing. Everything was extremely uncertain, which led to us ultimately doing 10 times as much work for the same money and as a bonus - losing a friend. Total fail. Since then we have clear rules, deadlines, and no more "it will somehow get done." Lesson learned.

What was the hardest part at the beginning? What was the biggest challenge when starting up?

Convincing the first clients that we are not just a bunch of guys playing with a camera. The beginnings were punk – we made videos almost for free, just to show that we can do it. And we also had to learn to say "no" to projects that weren't worth it. That was harder than we expected.

Jaké máš podnikatelské plány do budoucna? Co je tvůj cíl?

We don't want to be just an agency; we want to create our own projects that redefine how marketing is done. We experiment with AI, test new formats, and aim to expand internationally. The main goal? To show companies that marketing can be fun and that authenticity sells.

Nejlepší pocit jsem měl, když…?

The moment you realize that your work really makes a difference is the best.

SIT Port, Koterovská 150, 326 00 Plzeň

NEWSLETTER

get the SECRET KNOWHOW for FREE!

Sign up for our newsletter and never miss any of our events again.

SÍDLO SPOLEČNOSTI

Správa informačních technologií města Plzně
příspěvková organizace

Dominikánská 4, 301 00 Plzeň

IČ / DIČ: 66362717 / CZ66362717

Spisová značka PR 65 vedená u rejstříkového soudu v Plzni.

© 2019 - 2025 SIT Port

SIT Port, Koterovská 150, 326 00 Plzeň

NEWSLETTER

get the SECRET KNOWHOW for FREE!

Sign up for our newsletter and never miss any of our events again.

SÍDLO SPOLEČNOSTI

Správa informačních technologií města Plzně
příspěvková organizace

Dominikánská 4, 301 00 Plzeň

IČ / DIČ: 66362717 / CZ66362717

Spisová značka PR 65 vedená u rejstříkového soudu v Plzni.

© 2019 - 2025 SIT Port

SIT Port, Koterovská 150, 326 00 Plzeň

NEWSLETTER

get the SECRET KNOWHOW for FREE!

Sign up for our newsletter and never miss any of our events again.

SÍDLO SPOLEČNOSTI

Správa informačních technologií města Plzně
příspěvková organizace

Dominikánská 4, 301 00 Plzeň

IČ / DIČ: 66362717 / CZ66362717

Spisová značka PR 65 vedená u rejstříkového soudu v Plzni.

© 2019 - 2025 SIT Port

SIT Port, Koterovská 150, 326 00 Plzeň

NEWSLETTER

get the SECRET KNOWHOW for FREE!

Sign up for our newsletter and never miss any of our events again.

SÍDLO SPOLEČNOSTI

Správa informačních technologií města Plzně
příspěvková organizace

Dominikánská 4, 301 00 Plzeň

IČ / DIČ: 66362717 / CZ66362717

Spisová značka PR 65 vedená u rejstříkového soudu v Plzni.

© 2019 - 2025 SIT Port